Alchemy was based on the belief that there are four basic elements in nature; air, fire, water and earth and with the right combination of these elements, any substance could be formed including precious healing elixirs. Alchemists believed that the transmutation of one substance into another was possible. Inspired by nature and the natural elements, all E+A scented goods are categorised by the alchemical triangular symbols for Fire, Water, Air and Earth.
is associated with strength and life-force. It is seen as highly purifying and protective, consuming impurities and driving back the darkness.
is the element of emotion and the unconscious. It is is one of two elements that have a physical existence that can interact with all of the physical senses.
is warm and moist suspended in time and space, caught between the extremes of the above and the below. Air is associated with the breath of life and attributed with cleansing power, it symbolises communication, perception, imagination, creativity and harmony.